USA Today

Shop Talk – October 2
11:41 am
Tue October 2, 2012

30 Years of USA Today

The panelists talk about the past and future of USA Today, which recently marked its 30th anniversary.

Panelist Lisa Kernek points out the paper was widely scorned by journalists – but it was also widely imitated. USA Today influenced the industry by making papers more appealing visually and more reader-friendly.

Panelist Mike Murray said it was designed to appeal to the generations raised on television – its color photos and short stories made it a sort of newspaper version of a TV newscast.

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