radio

The Pew Research Center has released its annual report on the news media. It looks at website usage, TV news ratings, podcast listening, newspaper ad revenue, and more.

The Shop Talk panelists discuss a column by RTDNA Chairman Vincent Duffy, who said he is worried about the future of commercial radio news for three reasons:

Media Jobs = Low Pay

Mar 5, 2013

The Shop Talk panelists discuss a recent item on the Forbes website that lists reporters and announcers among the 13 surprisingly low-paid jobs.

The magazine used data from the Bureau of Labor Statistics. It found the mean annual income for reporters and correspondents is $43,640. The bottom 10% make $20,000.

The mean annual income for radio and television announcers is $40,510. The bottom 10% make $17,150.

The panelists talk about the trend toward hyperlocal coverage for small radio stations.

An article in the Naperville Sun highlighted several stations in the Fox River Valley that have succeeded by focusing on their own specific community rather than trying to attract the larger audience that's possible in the Chicago area.  Station personnel feel they know their listeners -- and their listeners know them.