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Tue November 29, 2011
Shop Talk - November 29
Macomb, IL – The panelists examine why journalism and public relations programs at universities are often closely tied to together.
Journalists and public relations professionals are both in the business of disseminating information. But they have differing philosophies on how that information should be used.
Public relations students are taught the skills and methods of journalists. This helps them know what might be of interest to reporters. But it also helps them to spin the news to benefit their clients. In fact, in some quarters public relations professionals are referred to as "spin doctors."
In addition, some journalists say reporters who leave the profession for a job in public relations have "gone over to the dark side."
Public relations has its roots in propaganda. For example, public relations skills were used to shape public opinion to promote the idea of going to war during World War I.