Shop Talk - July 6
Macomb, IL – The panelists talk about a national survey that indicates the Internet is now considered the most essential medium in the lives of Americans, edging past TV for the first time.
Arbitron and Edison Research conducted the survey of 1,750 people across the country. It was the 12th annual study.
42% of the Americans surveyed said the Internet is most essential to their lives (it's not clear how "essential" was defined for the survey). 37% named TV, 14% considered radio most essential, and just 5% chose newspapers.
The survey also found 28% of Americans had at some point watched an entire TV program on the Internet rather than on TV.