Macomb, IL – The panelists discuss the role reporters should play in analyzing political ads. Many news stories about campaign ads focus on how effective the commercial is but don't explore whether it's truthful.
Panelist Bill Knight believes there is room for both types of coverage. He thinks the main focus should be on whether the ad is truthful. He thinks an ad's effectiveness should be the subject of a sidebar story.
Panelist Mike Murray would like see analysis of how the ads are designed to manipulate. Of course, companies that advertise their products on radio and television might not want the audience to be quite that media savvy -- listeners and viewers might start picking apart the tricks used in every day ads.
It seemed a number of media outlets did fact checking a few years ago but it appears to be less common today.