The Shop Talk panelists discuss whether audiences still need local stations for getting national news from networks.
News consumers can find network stories on-line, and they can also find national and international news from a variety of other on-line sources. So does this erode support for local stations?
Panelist Jasmine Crighton believes local stations can still draw audiences by creating unique content. She also said it’s important to engage audiences and remind them of what the local station brings to the table.
Panelist Rich Moreno said he still listens to his local NPR affiliate (Tri States Public Radio) but he likes to podcast national programs to listen to when he’s on the go. He concurred with Crighton, saying local stations should create unique content.
The entire panel believes it’s important for stations to create a brand and reinforce it. Panelist Rich Egger said this station constantly drills home the brand “Tri States Public Radio,” which is much easier to remember than several sets of call letters.