The panelists talk about the report, “The Future of Mobile News,” which is the subject of an article on the Journalists Resource website.
The study found an estimated 50% of US adults now own either a tablet or smartphone, and two-thirds of them get news from their mobile devices. The study also found those adults are not just scanning headlines – the vast majority said they read long-form pieces on their devices.
The panelists also discuss an announcement from the New York Times, which said it is now generating more revenue from subscriptions than advertisements. This represents a huge change from the past.
Panelist Mike Murray said it used to be that subscriptions paid for a newspaper’s ink and advertising paid for everything else.
The shift is caused by a combination of declining ad sales and increasing subscriptions. It’s believed many new subscriptions are for the on-line product.