http://stream.publicbroadcasting.net/production/mp3/wium/local-wium-909022.mp3
Fort Madison, IA –
"Fort Madison - Always Moving."
That tagline is the result of a series of tours and meetings between Fort Madison residents and business owners and a consulting firm out of South Carolina.
Nora Dukowitz says the idea of creating a "brand" for the community came up when she was hired as executive director of Fort Madison Partners nearly 6 months ago. She says the city and other local organizations have bought into the idea, prompting the hiring of the South Carolina firm.
"Fort Madison - Always Moving" tries to showcase the importance of rail, roads, and the Mississippi River.
Dukowitz says developing a community-wide theme can have a significant impact on Fort Madison. She says it could spur economic development and lead more people to move to, or visit, the community.
Dukowitz says "Fort Madison - Always Moving" will gradually be incorporated into signs, logos, and advertising. She says it still needs to be officially adopted by the Board of Directors for Fort Madison Partners.