A couple years ago, Adrienne McAdory read that the organization that sets the rules for Web addresses was going to allow people to apply for new top-level domains. No longer would there be just the old top-level domains like .com and .gov. People could apply for any new top-level domain they wanted.
McAdory liked the idea, but it took her awhile to figure out the right domain.
"I was thinking about lifestyle," says McAdory. "My girlfriends and I just had incessant conversations about 'Oh, we're not married, can't find the right guy, blah, blah, blah.'"