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Planet Money
2:21 am
Fri November 1, 2013

How Much Is NPR's Brand Worth? $400 Million!*

Charles Dharapak AP

Originally published on Fri November 1, 2013 5:19 pm

*This number is a very, very rough approximation

How much is a brand worth? Not the stuff a company sells, or the buildings and factories it owns. Just, basically, the name of the company — and all of the customer loyalty attached to that name.

Oscar Yuan's job is to answer this question. He's a vice president at the brand consulting firm Millward Brown Optimor.

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StoryCorps
2:20 am
Fri November 1, 2013

An Unconventional, But 'Perfect,' Path To Parenthood

Robin Share and Rami Aizic hold a photo of their daughter, Bailey, at a visit to StoryCorps in Santa Monica, Calif.
StoryCorps

Originally published on Fri November 1, 2013 10:18 am

Since childhood, Rami Aizic knew he "needed and wanted to be a dad." He assumed he would one day meet the girl of his dreams and it would all just happen.

Then he realized he was gay.

Robin Share also wanted kids, but had no partner. So when a mutual friend told Rami about Robin, he called her up and left a message: "Hi, Robin. I'm a friend of Scott's and he said you might be interested in having a baby with me. So give me a call back."

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Education
2:20 am
Fri November 1, 2013

What It Takes (And Means) To Learn English As An Adult

Millions of adults who grew up speaking a language other than English are still held back by their language skills.
iStockphoto.com

Originally published on Wed November 6, 2013 2:33 pm

This is the second report in a four-part series on adult education.

Ana Perez never made it to high school. Her education ended after the sixth grade, when war broke out in her native El Salvador. She says she's "desperate" to learn English, but she gets nervous trying to speak it.

Immigrants like Perez see English as the key to a better life. Many hope learning the language will help lift them out of poverty and integrate them into American society. But gaining English proficiency is a difficult task amid everyday obligations.

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Animals
2:19 am
Fri November 1, 2013

The Tail's The Tell: Dog Wags Can Mean Friend Or Foe

Friend Or Foe? Scientists say dogs react differently to the direction of another dog's tail wag.
Time & Life Pictures/Getty Images

Originally published on Fri November 1, 2013 10:41 am

Dogs can pick up emotional cues from another dog by watching the direction of its wagging tail, a new study suggests.

In a series of lab experiments, dogs got anxious when they saw an image of a dog wagging its tail to its left side. But when they saw a dog wagging its tail to its right side, they stayed relaxed.

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The Salt
2:18 am
Fri November 1, 2013

Are Farm Veterinarians Pushing Too Many Antibiotics?

Cattle crowd inside a feedlot operated by JBS Five Rivers Colorado Beef in Wiley, Colo.
John Moore Getty Images

Originally published on Mon November 18, 2013 4:27 pm

In a barn outside Manhattan, Kan., researchers from Kansas State University are trying to solve the riddle of bovine respiratory disease. They're sticking plastic rods down the noses of 6-month old calves, collecting samples of bacteria.

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